From passion project to portfolio powerhouse
THE PROBLEM Cyclists and athletes often struggle to find undergarments that balance comfort, durability, and performance during long rides or intensive exercise. Traditional sportswear options are either ill-fitting, cause discomfort through stitching and material choice, or fail to provide the necessary support. The lack of specialized, purpose-built undergarments leads to dissatisfaction, wasted spending on unsuitable products, and reduced athletic performance. The market offers a wide range of options, but most are generic, mass-produced, and fail to address the unique demands of athletes who spend hours training and competing, often spending time and money trialing multiple products without finding a reliable solution. This problem is further compounded by market noise and product fatigue: many brands oversaturate athletes with excessive product variations, speculative designs, and untested features, which makes it difficult for consumers to identify functional, high-quality solutions. The lack of athlete-led innovation and fit-for-purpose design creates a significant gap in the market for undergarments that are both technically effective and comfortable enough for daily, performance-oriented use.
THE SOLUTION Reisiger set out to not only develop custom-designed cycling underwear, but to leverage high-quality, performance-oriented, and super-light materials, iterative testing of stitching, waistbands, and fits, and lean design, engineering principles to develop an original solution. By collaborating with a specialized supplier and focusing on lean, demand-driven product development, the solution and its retail innovation approach evolved into a thriving, sustainable business model. The brand now provides high profile athletes with high-performance undergarments sold through wholesale, retail, online platforms, and at sporting expos, with a focus on customer-led design, controlled inventory, and continuous product innovation.
KEY FEATURES & BENEFITS - A unique, sustainable, and validated business model that has shown exponential growth and profits - High-end quality products with excellent reviews and customer testimonies - Retail innovation methodologies that drive organic growth through validation and sustainability - Local job creation and value delivery through local manufacturing initiatives - Brand loyalty and high customer satisfaction
